Lifeline First Aid / AAA

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Born in the South - Trusted Everywhere

At Lifeline Prepared, our motto is “Don’t be scared, be Prepared”

We believe in equipping you with the tools to face emergencie with confidence. Our high-quality first aid kits, roadside emergency kits, and survival gear are designed for real-world situations. Whether you’re at home, on the road, or exploring the great outdoors, Lifeline Prepared products are built to be trusted when it matters most.

Allcasion

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For All your Special Occasions

Turtlefur

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Step out of your Shell

In 1982, Millie Merrill designed the first fleece neck warmer in the basement of the Yellow Turtle, a children’s apparel store in Stowe, Vermont. Affectionately dubbed The Turtle’s Neck®, it was a design shift in winter accessories that proves successful to this day. The invention of the Original Turtle's Neck freed once scarf-bound skiers from their tangled and burdensome accessories. This invention also led her to found Turtle Fur, with headquarters now in Morrisville, Vermont.

Shibumi

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The Original Wind Powered Beach Shade

Meet the beach shade that’s actually built for the beach — and the people who want to enjoy it. Perfect for families of all ages, the Shibumi weighs less than 4 lbs, packs into a checked bag, or oversized tote, sets up in less than 3 minutes, works with the wind and covers shade for up to 8 people.